https://www.blackdownadvisory.com/journal daily 0.75 2026-01-27 https://www.blackdownadvisory.com/journal/iterative-design-i-brand-and-product-design-regency-tonic monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1f495603-21df-4558-9ded-86e902bfd712/Regency+Tonic+Cinchona+Illustration+-+Zoe+Osborne.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic - The cinchona plant The bitter taste in tonic water comes from quinine extracted from the bark of the cinchona plant, pictured | Original artwork by Zoe Osborne. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/f9806053-ecdf-4d5e-8d9e-e8b87e5e8013/FeverTree+header.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/5c31eca9-c9e9-4405-988b-fe2613ce9e1e/Regency+Tonic+v0.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic - …from this… https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769438911192-J89SGVU3612L1WP3SE7I/Regency+Tonic+Blue+-+Ingredients+Hero+Shot+Landscape+1500.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic - Make it stand out Our ‘hero image’ for the launch of Regency Tonic Blue. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769517982586-X27PTZH2LRPXVEBAJLLC/Bandstand+Flickr+Photo.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769518096352-WFM6VSH9BDBCBQ4VIJYX/Screenshot+2026-01-27+at+12.47.33.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769518096369-RVGJWV82AICD8UWQO4FA/Screenshot+2026-01-27+at+12.47.39.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769518097938-SD067IUIRIDK3YKGQLID/Screenshot+2026-01-27+at+12.47.44.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769521157591-MVBGH2XF0FCT9P2G323I/9E89D85C-06B6-49D0-B342-B2AB51916FCC.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769512550871-EP3QU0OIDWEL1VNT7587/9603D906-9B28-42EE-8E72-E1ED03B1F95C.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769512500140-DVLSEUPKS8XMS6YR6P6E/7460EA25-534B-4715-837D-B16ED2A22CEF.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769512289200-P8H3YLEVAVQ6A1MZYRWY/80D86938-DC4F-4907-8F5A-29ACC1297B2C.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/58b9b3f6-d34a-45a9-b23d-b1d892b34c91/Regency+Tonic+-+Product+Shot+v0.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic - Regency Tonic v0.1 Regency Tonic v0.1 - super premium?! https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/7776b908-33b1-47be-8f63-9b9d3e694dcc/Regency+Tonic+-+first+bottling+run+railway+arch+juice+company Journal - Iterative Design I: Brand and Product Design - Regency Tonic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769517826685-1C7HKL15OHPN6135PNN7/9A193D33-D37B-4874-AD6B-A68CC866CCD9.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769517923180-CE577NO19VZI800CMGBS/IMG_1750.JPG Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769517826806-THF4WA33JVK7IAQFWVE1/DB97AAD8-5AC5-4035-A00F-A5E309BF8FDD.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769518396400-6CD456EOTQI9771A5ONZ/03A7FC33-9659-475E-983E-7886CFE5C16A.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769518396402-KFUT991IUWIAZ5BGBCBC/3EABE54A-9170-4859-9D9C-A64A32EE2797.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769518399794-BNWNU26RBH5X6ZKB9SHE/CEF6A3A6-BE28-45D0-BB0C-1CC82EC68B30.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/3f4a9ad0-9bf7-4fdd-bc30-ced8d00ed95b/Regency+Tonic+-+Batch+One Journal - Iterative Design I: Brand and Product Design - Regency Tonic - Make it stand out Regency Tonic - Batch One - fresh out of the pasteuriser. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/807ac7d0-3ca7-48f8-ad9e-42afe8afff58/Regency+Tonic+back+label+v0.1+problems Journal - Iterative Design I: Brand and Product Design - Regency Tonic - Label quality problems It transpired that hairspray and inkjet paper weren’t a viable label solution ‍♂️ https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/e29dd613-4817-4c45-a612-eee09e364fe3/Regency+Tonic+bathing+machine Journal - Iterative Design I: Brand and Product Design - Regency Tonic - A bathing machine Lesson learned - commission people only when you have a clear brief. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/26c9ef61-30ad-4c01-b5ef-8579cdf79c56/Regency+Tonic+fancy+peacock Journal - Iterative Design I: Brand and Product Design - Regency Tonic - A peacock of course! A fancy peacock https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/62d6a536-03a4-4112-adfd-107e47a1ed81/Regency+Tonic+Brighton+peacock Journal - Iterative Design I: Brand and Product Design - Regency Tonic - An unmistakably Brightonian peacock A Brightonian peacock perhaps? https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/463aa9e2-127e-4410-b737-32b73a5741e5/BHCC-Logo-twitter.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic - Brighton & Hove City Council logo Unmistakably Brighton https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445915407-MGPN2CYJEO8BT53CK2W1/F4ACFDD4-CCC4-478D-89F1-4B357AE97D9C.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445929335-3R4Y88O0UJQ8B9Z3COWP/E4B44277-2023-4890-9BED-2B9085140396.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445879966-X6LRHZ33W5DL7QOMKJGS/FE1246B6-5819-4B39-BADE-1AF816C2373E.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445862631-D8SOCBZ5GA94GY3PZGFN/A3F1CB39-0417-4EE4-95C2-82BF90BB0ACD.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445868855-IHM2YQ1MJKA0OJ3AYEPN/13FCA6B6-8586-4025-9F75-A29EC8E0DDAA.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445871151-Z59BWNSVWNSXU9Y0JCH4/IMG_0007.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445867446-KZ70FO5UJK38GVZRSML0/IMG_0008.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445902498-M8L6W2FZ7XY7SVP2D0HU/F3348F76-3EB4-4E02-81A1-6A78157FD01C.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769446677767-PG9W5VCCQ5UFAGNFO0KS/E4980773-6340-46C8-B1AD-68798E25B3D1.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769446679886-Z417BF78ESQY76QPNN87/09E03D9B-4AEB-4C1E-970E-C27F0BDE8A54.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445107503-KQFRQE3Q2N7HHR4DPYSJ/076FA834-0F97-43A0-9E76-6005962CF559.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769446679524-PJHDL5KI5QV39RX2SLP0/76948C26-6E18-4AC9-BD42-60559CA2B5F2.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445106219-LMCEYO632T1S0EPZ275E/36633A5A-CD8D-469A-AB00-0B2B57759ADB.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769446678601-HXW1F95NCJYDA8HVE002/C3744426-0B63-4414-B0DA-0920CA3905A2.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445106253-ITE6UEBU3S8E8K2L9F4Z/80CEA5A9-5565-4691-8941-3F842686BC7A.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769446676202-D51AB46AV8WQT81XZ8F9/BB263A16-893E-4AED-AE29-9F0AEA20F730.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445545173-DI25H1N4CWYL5K97TGAX/53F32D00-A5EB-40F3-A3B1-0177F06ED01E.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445553887-DIS7NMWQWWV0NCHQZTO2/5B1ECA0D-B2DC-4E6D-ABB4-B7576BED75CE.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445552948-XKULNOQZNQUPFSCAOP93/5A500148-9E59-433E-931D-91444549A367.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769445714483-U7LQJ0LJI2NWJICR1FNK/02D61CDF-BD10-43B6-AE7F-4F38B45555C8.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/d9f8ae97-0a56-49ff-8917-34ea21fa48c8/EF372665-0E7C-47B9-923B-11B56A5DB9D6.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic - Regency Tonic: Clean, crisp and distinctively dry Paper prototyping is great. You can swap design elements in and out quickly. It’s rapid, super cheap and can be done anywhere. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769519598578-M7T3BOSV116WN0V35LSA/AC486E60-F746-41A8-BAB6-089F4915011C.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769519597464-MC3N2A71GHRM42UYFD3C/8F019039-5469-45DB-8093-7A88CB8730AB.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769519598871-67UPPW0E0KO1LC65WL0Q/CBF6ABB2-136A-4A46-850C-78C98CB01BA0.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769519597734-918B0HO7S47K6TM5W93D/9A57E2A7-7DF6-4EE6-AE5F-66D3D0B50979.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769519599709-NX7WBYYV82F8AOCM26EH/30601B6A-28F6-4D64-8995-6A83EF00D163.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769447412044-OY8NJGMNUD2ZPLL5QB2U/F3C7FD92-E2C1-4CE2-BDE7-016C19D624E0.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769447414525-XH1X0JMHQGPHHPCLA0ZX/E2221785-9C45-4E1F-8C07-ACD92CBF397A.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769447435352-2DLCR6LG83VTAXS40O7P/1A72D1A7-020E-44D5-8D82-9392C07BA094.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769447996023-8MXZ1XK1AFKVT8F5NERB/0050117C-E92E-4BDD-8DB0-9FC0DE5C88BE.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769447981280-M1B5LUTCKGNSZA9CPEMV/F3C7FD92-E2C1-4CE2-BDE7-016C19D624E0.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769447984283-7TD8D56KZXYJFHW6BYSD/5A500148-9E59-433E-931D-91444549A367.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769448016306-IXL02RTL1W3NDV8KA7M6/68456C6C-3897-4278-90F4-6C6FC1C4F0DC.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769449134670-CAZH7YKY2FD4ZVB89BWI/Front.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769449134442-FAU1HKZH6VYTQUTWKFZQ/Back.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769449377205-SV5TQY6K3O7S3G8TN9VQ/C2689F9E-EFE2-4F8E-B09F-32AF5C402077.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769449384535-2A0SCCYF4ZNXSKZ65SZU/91F842BE-CEAF-4099-87E8-F1227C296665.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769449379049-1K2SB04N51WV87JL5GCW/B032B9F7-69B3-4753-A45F-15B6295DF05D.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769449376366-85MV63VKW52AGXZLR82Q/D2D1B2A7-32C5-4574-BFA8-87E987465A4C.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769449385759-85APP1J6332ZH3JHI8IE/09DEAFEE-5E99-4A8D-A929-1098B72BEDF4.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769509805664-VVKAIAQXIP3GOUKRQ6HL/9D2E8F59-48B0-4303-897E-8B5F8CEC30FE.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769509821994-4ZVY35ZX2L1KUVIARPHU/IMG_2560.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769509340552-2ROL8IARUQPRISRGTRND/E2D60860-F552-4353-B78C-779061B984FB.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769509803029-UIL98WXC3YUZA957IFQO/FBF81E36-8CBA-498C-8AFF-400D6F4C4870.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769509802925-C1BPUUH99DOMXVLA3IWP/C25B8200-0745-4FB4-93DE-F992323328B0.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769509806311-D5SYTOXHO0S28CBDGSNP/C22D2ECB-0C47-4EB5-8B23-69EDD43CCD53.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769509337191-GW3K4B4T99WMV2ND1A0R/EEC0A7B4-F225-454D-A5AF-8CFDE4E53773.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769509823777-MGWOYK3U495G7P2MWC2T/IMG_2865.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/a092d6c0-bbec-4fea-a155-7c8af9c195b4/Regency+Tonic+Blue+-+Ingredients+Hero+Shot+Landscape+1500.jpeg Journal - Iterative Design I: Brand and Product Design - Regency Tonic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769510515780-LC1PYUEVQBZBOEENXDWY/Regency+Tonic+-+Hero+Shot.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769510654703-YQUYJK4KF10ST5CW4L3X/Regency+Tonic+Gold+and+Blue+-+Group+Bottle+Shot.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769510483552-8TYF4CZEHKKVH1VHRTIN/DSC_7084.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769510529847-H4G63EDB3DXCMPYO9PLL/Regency+Tonic+Blue+-+White+Background+-+Front+Label.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769510523344-YLNF3XVYXN4X49Y5ZMSW/Regency+Tonic+Blue+-+White+Background+-+Back+Label.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769510810388-M403M1C8TBGAKVIEQYQM/Regency+Tonic+Blue+-+Ingredients+Bottle+Standing+Shot+Portrait.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769510762190-AB2Q9YBAHPOWBQXHNYKQ/Regency+Tonic+Gold+-+Group+Bottle+Shot.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769510887313-457CIZRG1P9NLF6KT4EA/Regency+Tonic+Blue+-Sugar+vs+Original+FeverTree.jpg Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769511841204-Q1MEBPB3LYAWAUOC6PK2/Regency+Tonic+Blue+-+Pouring+over+Rosemary+2+copy.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769511840926-OJ6LKFRFL325JWNLE2UR/Regency+Tonic+Blue+-+Keeprs+Raspberry+and+Honey+Perfect+Serve+Fizzy+Hero+Drink+Shot+copy.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769511835474-R8CBSNB3JE3FD69Y56NN/Regency+Tonic+Blue+-+Chapel+Down+Perfect+Serve+All+Products+Landscape+copy.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1769511835724-L6ZJ4S1M5WLVVX0GYSCA/Regency+Tonic+Blue+-+Hampshire+Gin+Perfect+Serve+Christmas+landscape+copy.png Journal - Iterative Design I: Brand and Product Design - Regency Tonic https://www.blackdownadvisory.com/journal/practical-uses-of-ai-part-i-short-midjourney-product-video-process monthly 0.5 2025-10-20 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/41efff2a-efe0-40ee-8666-6e4efd65c538/Blackdown+Advisory+-+Midjourney+image+generation.jpg Journal - Practical Uses of AI: Part I - Short Midjourney Product Video Process - AI Image Generator M Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/99fccb89-effc-4d1a-9bd4-b4a9d6f9c5b0/Blackdown+Advisory+-+Bread+Bag+Product+Image.jpg Journal - Practical Uses of AI: Part I - Short Midjourney Product Video Process - Make it stand out A product photo of an organic cotton bread bag, from one of our previous ventures ‘The Foragers Cottage’ - a sustainable homewares e-commerce business. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/9e083eab-cd08-4631-83da-b4a4d8288ad3/Blackdown+Advisory+-+Vegetable+Bag+Product+Image.jpg Journal - Practical Uses of AI: Part I - Short Midjourney Product Video Process - Make it stand out Here’s a flat lay image we staged in our studio of a family of products - in this case organic cotton vegetable bags. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/46163f81-da18-4667-b25b-56b5a0a97c02/Blackdown+Advisory+-+Midjourney+product+video+settings.jpg Journal - Practical Uses of AI: Part I - Short Midjourney Product Video Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/bdf72768-4eff-441c-903a-322cd5aadbe6/Blackdown+Advisory+-+Midjourney+Video+Choose+from+four.png Journal - Practical Uses of AI: Part I - Short Midjourney Product Video Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackdownadvisory.com/journal/introducing-backdown-advisory-battle-tested-business-advice monthly 0.5 2025-10-20 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/82c35a48-1b52-4ad6-bbdb-8d9ec996e0e2/Blackdown+Advisory+-+battle-tested+business+advice Journal - Introducing Blackdown Advisory - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741714711643-FI3BODQTB0HZ9GNAEPN8/Regency+Tonic+-+Hero+Shot.jpg Journal - Introducing Blackdown Advisory - Tonic water startup Developed and launched a low sugar tonic water, growing from first recipes in kitchens to 10,000+ litre outsourced productions runs. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741784505932-FF9DOM83O3A7YRENVMH1/Knepp.png Journal - Introducing Blackdown Advisory - Rewilding communications Fixed-term contract running communications and marketing for rewilding pioneers the Knepp Estate. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741722052067-6I2NX56PN4J8YVHW3ECJ/Vertical+Aero+2D+slant.jpg Journal - Introducing Blackdown Advisory - SaaS knowledge graph platform Built and launched a Software-as-a-Service (SaaS) knowledge graph platform together with Ukrainian co-founder. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741715166849-N05N3ZABEWQVOCFP5UFD/a11441_727b0cdccceb42e2b41518792ad4f078%7Emv2-2.jpg Journal - Introducing Blackdown Advisory - Sustainable homewares e-commerce We design, source and make sustainable homewares. They’re sold both direct-to-consumer on our own e-commerce site and via third party retailers - both online and in bricks-and-mortar stores. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741722213797-S23F1MBOY12UFPHO8T10/Screenshot+2025-03-11+at+19.43.12.png Journal - Introducing Blackdown Advisory - Ecology consultancy communications Overhaul of brand and online presence for ecology consultancy, leading to acquisition of the business by venture capital fund. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741785619936-XTVYU6SQLAWW798W34I9/london+calling.jpg Journal - Introducing Blackdown Advisory - Tech startup investment events Ran a series of events for tech startups in the UK and Nordics (pitch events, VC dinners, sponsored socials etc.) encouraging venture capital and business angel investment in the sector. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741722361780-8JOKQJYZ043JBNQTAHJ0/99799724-AF33-4B12-B312-D78A1CB8DE64.jpeg Journal - Introducing Blackdown Advisory - London family office Ran sales, marketing and operations for London family office’s vintage aviation hangar on the Goodwood Estate, including startup of new subsidiary venture. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741721897100-5OTJ8BE7UH138KWFG2B9/Screenshot+2025-03-11+at+19.38.01.png Journal - Introducing Blackdown Advisory - Airborne: Reborn podcast Launched and co-hosted podcast on the sustainable future of aviation and aerospace. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741721662613-JAEFR4TYPS8UX8TMCZOU/oil+rig.jpg Journal - Introducing Blackdown Advisory - Offshore wind supply chain Worked on development of offshore wind supply chain in UK and Nordic countries whilst at UK Foreign Office. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741785281237-HYYN5JEJS52YPS4JJT12/Screenshot+2025-03-12+at+13.14.26.png Journal - Introducing Blackdown Advisory - Co-published white paper with Lufthansa Co-authored and published a white paper together with Lufthansa Innovation Lab, analysing the future of electric aviation technology. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741715678981-0DBXG3MDT5M773JDTLW2/Screenshot+2025-03-11+at+17.54.21.png Journal - Introducing Blackdown Advisory - Built & sold coworking directory Built a directory of coworking spaces in London and sold to an operator in Soho. https://www.blackdownadvisory.com/journal/the-english-wine-business monthly 0.5 2025-10-20 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/b378e834-9e98-4575-8a4a-5a6576866617/Blackdown+Advisory+-+English+Wine+Sussex+Vineyard+-+Nyetimber Journal - The English wine business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackdownadvisory.com/journal/diversifying-rural-estate-revenues monthly 0.5 2025-10-20 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741872206303-KBBFU6HHV4D24W0Z15K0/Blackdown+Advisory+-+diversifying+rural+estate+revenues Journal - Diversifying rural estate revenues - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackdownadvisory.com/journal/biodiversity-rewilding-and-natural-capital monthly 0.5 2025-10-20 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741892603764-7SZ42XDH0PW26ZZQPRKC/Blackdown+Advisory+-+nature+restoration%2C+rewilding+and+natural+capital Journal - Biodiversity, rewilding and natural capital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blackdownadvisory.com/services daily 0.75 2026-01-05 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1739800911052-CFG4ZYFJ4YMH7TAWP1D2/unsplash-image-4eDiRuTHU30.jpg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/98d19a2e-a11e-495b-bb0e-61395ad4448f/Blackdown+Advisory+-+Marketing+and+Communications https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1767636676648-LQB5UF3CWVL3ZBEGZVVA/Blackdown+Advisory+-+Product+Design https://www.blackdownadvisory.com/contact daily 0.75 2026-01-05 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097842207-TDSBOC47MBJXEHPQUYD9/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.blackdownadvisory.com/privacy-policy daily 0.75 2025-09-27 https://www.blackdownadvisory.com/home daily 1.0 2026-01-30 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1748000818880-TLXKOJNJGCOPO6SN8TZG/unsplash-image-4eDiRuTHU30.jpg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/98d19a2e-a11e-495b-bb0e-61395ad4448f/Blackdown+Advisory+-+Marketing+and+Communications.jpg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1767627916047-MH4H23L3CLPCWS11LCBO/Blackdown+Advisory+-+Design+and+Innovation https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1742300691554-6VYBCQBWSDQCNMH7PTIE/The+Ecology+Co-op+-+wood+white+Leptidea+sinapis.jpg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741784505932-FF9DOM83O3A7YRENVMH1/Knepp.png https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741714477410-YN7JDL9IE5VF2U67U9EV/Blackdown+Advisory+-+Family+Office.jpeg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1741714477410-YN7JDL9IE5VF2U67U9EV/Blackdown+Advisory+-+Family+Office.jpeg https://www.blackdownadvisory.com/book-a-consultation daily 0.75 2025-09-27 https://www.blackdownadvisory.com/projects daily 0.75 2026-01-05 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/6b2b1e88-c5b6-44e8-9bd5-25201e4fa3b1/Blackdown+Advisory+-+AI+Data+Centre https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1737287546796-OE1V3O8SLQMONY8P18A8/The+Ecology+Co-op+-+Deer+in+Woods.jpg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/a7ea41e0-a74d-4a86-be85-bd171422f2e5/The+Ecology+Co-op+-+wood+white+Leptidea+sinapis.jpg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1739792575579-7B713UXIXZJKVGHA004R/unsplash-image-NKr0qBAkU4s.jpg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/490121f2-c96d-4474-b2a5-78b1e690f047/Blackdown+Advisory+-+Family+Office https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1739792841397-6YB825X1EIKKAFVWQXJ8/unsplash-image-lWMO4TX3ca0.jpg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1739792418675-LANCDXY445AG97SOHBBV/unsplash-image-pONBhDyOFoM.jpg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1739792371353-UTCJ8HI1R8V51GGGMANF/unsplash-image-FV3GConVSss.jpg https://www.blackdownadvisory.com/about daily 0.75 2026-01-05 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1737287547635-AL1O6Y42ZZSWOOWVHZ5O/Charles+Osborne+-+Headshot.png https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/2eb92d64-313c-4895-9267-8a997fdf90b2/Linkedin+logo.png https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/0f5d213c-296a-40df-82e0-c862f483601e/Rhianne+Jacklin+headshot+-+square.jpg https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/2eb92d64-313c-4895-9267-8a997fdf90b2/Linkedin+logo.png https://www.blackdownadvisory.com/clients-the-ecology-co-op daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/47eadce9-1563-4f06-967b-f5aaa1b48d98/The+Ecology+Co-op+after+rebrand.png Clients | The Ecology Co-op Homepage of The Ecology Co-op website featuring a close-up of a white butterfly on a pink flower, with navigation menu options and client logos below. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/3adbef17-cd1d-400a-a7c5-2c13bf5160c9/The+Ecology+Co-op+-+Badger.png Clients | The Ecology Co-op A young adult European badger walking on a forest floor covered with leaves and twigs, with blurred green foliage in the background. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/a168c999-a065-447d-aa83-bc3568e5852e/The+Ecology+Co-op+-+Brand+Identity+2025.jpg Clients | The Ecology Co-op A branding guideline sheet for The Ecology Co-op features a close-up photo of a dragonfly on a thin branch with water in the background. The top left corner has the text 'The Ecology Co-op' and the right side has 'Brand Identity.' Below is a section explaining the brand, colors, logos, and typography, including color swatches, logo variations, and font examples. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/51cced00-9626-4d0f-b714-7d9e43e502a6/Hedgehog+in+leaves.jpg Clients | The Ecology Co-op A hedgehog lying in a bed of fallen autumn leaves. https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/a7ea41e0-a74d-4a86-be85-bd171422f2e5/The+Ecology+Co-op+-+wood+white+Leptidea+sinapis.jpg https://www.blackdownadvisory.com/charles-osborne daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/1737287547635-AL1O6Y42ZZSWOOWVHZ5O/Charles+Osborne+-+Headshot.png https://www.blackdownadvisory.com/rhianne-jacklin daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/678ce7729f30d0409b4c2150/0f5d213c-296a-40df-82e0-c862f483601e/Rhianne+Jacklin+headshot+-+square.jpg