Blackdown

Work

Selected work.

Design and communications projects for a diverse set of clients; from tech-enabled intelligence to a luxury leatherwear atelier via rewilding pioneers and frontline ecology.

  1. Web + Design

    Osinto

    Website re-design, deployment and brand identity refresh for independent intelligence house specialising in AI evaluation and Open Source Intelligence (OSINT) services.

    osinto.com

    Design

    Brand Identity
    Revamp of SaaS startup brand to support pivot into new markets, delivery of brand guidelines in two formats; one for team use with implementation guidelines, separately as markdown file for generative AI tool ingestion (eg. Claude Design), library of brand assets across multiple formats including vector graphic creation from existing brand assets for scalable reuse
    Collateral
    Library of bespoke illustrations and animations to explain complex technical services (eg. neural network inference visualisation, force directed network graph animation)

    Web

    Web
    Re-design and build of website to incorporate new services, existing blog content, re-directs to maintain search equity, migration away from Wix to low-cost open source stack managed in-house
    Website maintenance
    Search Engine Optimisation (SEO), Generative Engine optimisation (GEO) including pipeline for markdown file creation and updates for LLM ingestion

  2. Web + Design + Content

    Marden

    Clean-sheet brand identity, photography and launch for new British luxury leatherwear atelier.

    marden-london.com

    Design

    Logo
    Vector graphics library of clean-sheet logo, establishment of type mark, brand mark, logotype
    Brand identity
    Delivered both for human consumption as pdf with guidelines and as markdown files for AI-augmented content creation (.md for Claude Design ingestion), typographic family selection, brand colour palettes, creation of usage example library with implementation guidelines
    Collateral
    Design of all company collateral - from house stationery through to business cards and branded order confirmations
    Packaging design
    Custom e-commerce mailing boxes, bespoke stickers and tissue papers, packaging inserts, print brochure / product catalogue

    Web

    Web design & build
    Bespoke Shopify e-commerce store with template customisation, payment gateway setup, testing and verification, multiple-market language localisation, international shipping configuration

    Content

    Copywriting and editing
    Site copy, brand manifesto, social media content, journal / blog posts
    Photography
    Product photography, on-location lifestyle shots to brief, manufacturing process capture
    Social media content
    LinkedIn and instagram posts with per-platform tailoring and optimisation

  3. Content + Comms

    The Knepp Estate

    Communications and content retainer for family-owned rural estate and pioneering rewilding project.

    Comms

    PR & Communications
    Reputation management, supported film distributor with launch of major motion picture
    Distribution & Syndication
    Organised a range of TV appearances, coordinated with press, managed newsletter growing subscriber base to over 30k, distribution strategy for subsidiary business units across group
    Social Media Management
    Direct management of rewilding account across four platforms for high profile author, responsive to inbound (comments, enquiries, detractors) across social channels and mailboxes - maintaining family tone of voice under strict guidance, optimisation of public listings, reporting & analytics across all platforms across business units, weekly reporting to HNW family / management team(s)

    Content

    Copywriting and editing
    Newsletter ownership and optimisation, film epilogue, blog / journal post authoring, webpage creation and re-writing, product and service descriptions across multiple CMS platforms and SaaS vendor pages
    Press Releases
    Authored release(s) for national, local and specialist newspaper and magazine distribution to support product launch
    Social Media Content
    Commissioned content from distributed in-house teams, edited video and photographic content, content captioning, platform-optimised content across Facebook, Instagram, LinkedIn, X, adaptation of diverse nature content (eg. trail and camera trap footage, acoustic data recordings) into compelling social media content

  4. Content + Comms

    The Ecology Co-op

    Re-launch of brand prior to acquisition, ongoing retainer for social media content and management.

    Comms

    PR & communications
    Manage all engagements (paid and organic) with local and trade press, liaison with new parent group for message alignment
    Distribution & syndication
    Distribution of all externally facing company content
    Social media management
    Management of company Facebook, Instagram & LinkedIn, optimisation and growth of channels, strategy development and iteration, monthly reporting to management

    Content

    Copywriting and editing
    Website copy, journal posts on company blog, service sales collateral, bid documents for high value tender submissions, job descriptions
    Photography
    Headshot portraits for team pages, commissioning team photography to briefs in support of social media content campaigns and web page development, specialist macro wildlife photography, drone landscape shots
    Social media content
    Content creation and optimisation for paid and organic social, jobs ads and meet-the-team LinkedIn carousels, service / product promotion imagery and optimised pdfs, general interest ecology / conservation / rewilding / nature / BNG content, specialised in turning service delivery assets into compelling social content (eg. night vision bat and bird captures - still and video, acoustic samples and spectrograms), specialised entomology content, BNG process explanations, translating specialised survey practice and terminology into digestible narratives for broad audience

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